Welcome to another episode of DissedMedia's Startup Story, where we dive deep into the journeys of entrepreneurs and the businesses they’ve built and scaled. In this episode, we’re thrilled to have Herb Cogliano, an International Executive Business Coach and seasoned entrepreneur, who shares his insights on the Scaling Up methodology and its transformative impact on businesses.

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"Unlocking And Scaling Your Business With Herb Cogliano" is a podcast that provide an insightful guide for entrepreneurs aiming to expand their ventures effectively. Hosted by Skot Waldron, this episode delves into essential principles and actionable strategies to propel businesses to new heights. From identifying growth opportunities and optimizing operational efficiency to harnessing innovative technologies and fostering a resilient organizational culture, Cogliano offers a comprehensive roadmap for unlocking potential and achieving sustainable scalability. Drawing from his wealth of experience and real-world case studies, Cogliano equips readers with the tools and mindset necessary to navigate the complexities of business expansion with confidence and success.

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In this episode, I interview Herb Cogliano. He leads his advisory practice ice leveraging the Scaling Up Performance Platform, described in Verne Harnish's award-winning book, Mastering the Rockefeller Habits-Scaling Up. As a Business Coach, experienced CEO Scaling Up Practitioner, and Professor of the Scaling Up Masters Business Course, he has learned firsthand it takes to overcome many business challenges. Herb is pursuing his passion of working with leaders of growth companies to achieve more freedom by helping them create industry-leading strategies, a culture of accountability, and flawless execution along with a healthy cash flow within their organizations.

In this episode, you’ll learn:

• The 3 primary barriers to scaling up and how do you overcome those
• How do you keep your A players intact
• Where do leadership go wrong
• How do you know if you’re hiring based on your values and purpose
• And many more about scaling up your business

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Join us as we welcome Bogden Bilegan, CEO of Datacor. He will share his exciting scaling up journey growing his 21 year old, 120 employee Romanian facility infrastructure business. Datacor has achieved 10x growth in the last decade and over 60% growth in the last year!

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In this podcast episode, David and Gary speak with International Executive Business Coach, Herb Cogliano. Jam packed with scaling insights and growth motivation this is a MUST for any startup, entrepreneur or business owner looking to radically transform their business in 2024 and beyond.

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Do you have a clear idea of who your core customers are? What are the words that you have successfully “owned” to market your unique skill set and brand promises? How can you structure your work so that it works for you? In this podcast episode, Joe Sanok speaks about the new year, new habits, […]

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What this episode will do for you:

• Uncover the Secrets of Scaling Up: Dive into Herb Cogliano's unique insights on scaling businesses, learning how to identify and bridge gaps for substantial growth.
• Mastering Leadership Mindset for Growth: Explore the critical traits of effective leadership as outlined by Herb, including growth orientation, coachability, and strategic thinking.
• Transforming Company Culture and Values: Gain understanding of how aligning core values and purpose with business strategies can propel organizations to new heights.
• Navigating Through Business Challenges: Learn from Herb’s experiences in guiding companies through tough times and onto the Inc. 5000 Fastest Growing Company list.
• Leveraging Thought Leadership for Business Success: Discover Herb's approach to thought leadership in scaling up and how it reframes conventional beliefs about business growth.
• Effective Tools for Business Analysis: Herb reveals the importance of self-assessment and strategic tools like the 'Scaling Up' readiness assessment for business optimization.

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In the latest episode of the "Aspire to Scale Up Your Business Podcast", we had the pleasure of hosting Wayne Spray, Founder of Frozen Drinks Africa. Wayne shared his founder's story, discussing the inception of his business and the motivations behind it. He opened up about the challenges faced during the growth phase and how he addressed them. Wayne also elaborated on his vision for the company, its core values, and how these principles differentiate it in the market. Furthermore, he reflected on the impact of scaling up frameworks and coaching on his business, offering invaluable lessons and advice for others looking to grow their businesses. This episode is a must-listen for entrepreneurs seeking practical insights and inspiration.

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Business Coach and Scaling Up Practitioner Herb Cogliano joins Graham to discuss why the most successful companies set ambitious long-term goals. Herb is passionate about working with leaders to achieve more freedom by helping them create industry-leading strategies, a culture of accountability and flawless execution.

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Herb Cogliano leads his own advisory practice leveraging the Scaling of Performance Platform, described in Verne Harnish’s award-winning book, Mastering the Rockefeller Habits-Scaling Up. As a Business Coach, experience CEO Scaling Up Practitioner, and Professor of the Scaling Up Masters Business Course, he has learned first-hand what it takes to overcome many business challenges.

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Derek interviews entrepreneur and consultant, Herb Cogliano.

Herb leads his own advisory practice leveraging the Scaling Up Performance Platform, described in Verne Harnish's award-winning book, Mastering the Rockefeller Habits-Scaling Up.

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Herb Cogliano leads his own advisory practice leveraging the Scaling Up Performance Platform, described in Verne Harnish's award-winning book, Mastering the Rockefeller Habits-Scaling Up.

As an International Business Coach, experienced CEO Scaling Up Practitioner, and Professor of the Scaling Up Masters Business Course, he has learned firsthand what it takes to overcome many business challenges. Herb is pursuing his passion of working with leaders of growth companies to achieve more freedom by helping them create industry-leading strategies, a culture of accountability, flawless execution along a healthy cash flow within their organizations.

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Listen to Mike Wolfe, CEO of the Split Rock Group share his scaling up stories navigating the various stages of growth while building a profitable business as a force for good!

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Russell Devenish, Managing Partner and the team at Spaces, Inc. are part of a 40-year family business. They have worked hard over the last several years implementing the scaling up methods. They dealt with succession planning, employee engagement, business unit restructuring, talent assessment and much more to create a vision that helps this custom school and office furniture solutions company create spaces that change lives. Their efforts over the last few years have resulted in doubling the business with 5x more profit. Listen and learn from Russell about his team's scaling up journey! 😊

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Throughout the episode, I emphasize the importance of prioritization, execution, and accountability in achieving business success. I also highlight the significance of self-leadership and aligning individual accountabilities with the company's overall goals; and outline the power of simplicity, using the Scaling Up framework to develop a one-page plan for companies to follow and achieve their objectives.

Listen to Episode 160 here!

Labor costs can be a significant challenge for any company, especially in service industries where people play a central role.

To run a healthy and sustainable business, it’s essential to strike a balance between cost optimization and the well-being of your people.

This is where labor efficiency steps in – a strategy that involves leveraging your workforce’s skills, time, and resources to achieve maximum productivity and job satisfaction.

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Herb Cogliano leads his own advisory practice leveraging the Scaling Up Performance Platform, described in Verne Harnish's award-winning book, Mastering the Rockefeller Habits-Scaling Up. As a Business Coach, experienced CEO Scaling Up Practitioner, and Professor of the Scaling Up Masters Business Course, he has learned firsthand what it takes to overcome many business challenges. Herb is pursuing his passion of working with leaders of growth companies to achieve more freedom by helping them create industry leading strategies, a culture of accountability, flawless execution along with a healthy cash flow within their organizations.

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Our guest in this episode explains the compelling reasons why businesses, both small startups and established enterprises, need a scaling-up coach to guide them through the intricate journey of growth and development.

Herb Cogliano leads his own advisory practice leveraging the Scaling Up Performance Platform, described in Verne Harnish’s award-winning book, Mastering the Rockefeller Habits-Scaling Up.

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Every business started out as a small business. But growing beyond that requires planning, good employees, and a mind-set change. Today’s guest is Herb Cogliano, an international business growth advisor and certified Scaling Up Coach at aspiregrowthadvisor.com

Herb was formerly CEO of Sullivan and Cogliano Designers, a 53-year privately held family owned, Technology Staffing and Workforce Solutions firm in 1993, and he also founded the Sullivan and Cogliano education business.

Today he shares insights and ideas around taking your business to the next level.

What you’ll learn:

• How to scale a family business
• How to retain and grow your "A" players
• What are some approaches to change management in a small business
• What things to consider when exiting a family business
• How to get your succession planning right
• How do you prepare business owners for an exit
• What is the importance of leader bandwidth
• How can you identify the voice of your customer.

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Herb Cogliano, Scaling Up Coach and Business Advisor interviews Dennis Balajadia, Co-founder of Dragon Edge Group, based in the Philippines, regarding his scaling up journey. Now at almost 100 employees watch and learn how they used the Scaling Up methods to achieve 130% growth since 2020 by building a Best Places to Work culture, started DEG University, increased companywide communication, and became experts at talent assessment.

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Questions:

• How did Scaling Up change your life?
• What's the Scaling Up Planning Workshop?
• How does someone build a thriving business that reflects their purpose and values?
• How do you improve Cash Flow and Profits in your business?
• How do you deal with #1 constraint to Scaling?

FAQ:

• What are the biggest barriers to Scaling Up?
• What are the 4 most important decisions you need to make in Scaling Up?
• How a few companies make it and why the rest don't?

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Herb Cogliano leads his own advisory practice leveraging the Scaling Up Performance Platform, described in Verne Harnish's award-winning book, Mastering the Rockefeller Habits-Scaling Up. As a Business Coach, experienced CEO Scaling Up Practitioner, and Professor of the Scaling Up Masters Business Course, he has learned firsthand what it takes to overcome many business challenges. Herb is pursuing his passion of working with leaders of growth companies to achieve more freedom by helping them create industry leading strategies, a culture of accountability, flawless execution along with a healthy cash flow within their organizations.

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What problem do you solve?

Herb helps businesses scale impact, reduce drama and unless the potential of the people in their company.

Show Notes:

• We all started our business with a dream to help people. Then as our business grows, complexity sets in and starts to cause drama and nightmares. Then the business owner might fall out of love with their business. All because no one helped them learn to navigate the scaling of their business.
• Scaling may not be for everybody. Only 4-5% of companies make $1M or more. Many businesses are lifestyle or single entrepreneurs.
• Herb sees 3 big barriers for business owners to get to the next level.
• First, Many businesses face challenges when they go from a few employees to several. When they had a few employees, they were able to directly manage them. Now with several, they have not developed their team to help others manage and share their message. (Scalable leadership)
• You can also have scalable infrastructure challenges. The organization chart, decision making and communication breakdown. (Scalable infrastructure)
• A third challenge may be when market dynamics change and you have not pivoted your business to move with the change. (The ability to navigate changing market dynamics)
• 3 core things to look at for great leaders
  • The ability to repeat your core values and your purpose.
  • The ability to delegate.
  • The ability to predict.
• Look at 7 simple but very effective levers to move your business. These 7 moved in the right direction can make a huge impact.
  • Price lever. Have you looked at your pricing? Have you updated it? Consider bundling. Have you considered inflation?
  • Volume. Not all volume is good.
  • Cost of Goods Reduction
  • Overhead Reduction
  • Reduction in AR days
  • Reduction in inventory stock days
  • Increase in accounts payable days
• Read the Scaling Up book

Herb Cogliano’s Best Small Business Tip:

Herb wants every business owner to be running their business not their business running them. To do this business owners need to learn to scale up the right way.

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Herb’s first live podcast on LinkedIn.

Treeline, Inc. (www.treelineinc.com) was founded in 2001 with an exclusive focus on helping companies build world-class, high-output, sales teams. Treeline has worked with hundreds of respected companies in the United States and thousands of top-tier sales professionals.

• 2021 Forbes "America’s Best Professional Recruiting Firms"
• Multi Year recognition on Boston Business Journal #12 "Best Places to Work in Boston"
• Multi Year recognition on INC Magazine "Best Places to Work" (2022, 2021, 2019, 2018, 2017)
• Multi Year recognition on INC 5000 Fastest-Growing Private Companies
• FOX News employment expert
• Multi Year recognized by Selling Power Sales Excellence Awards
• 2X Stevie Award Recipient for Sales and Customer Service & Best Executive

Watch my interview with Dan Fantasia regarding his scaling up.

Aspire to Scale Up Business Podcast

LinkedIn Link to Broadcast: https://www.linkedin.com/video/event/urn:li:ugcPost:7067454840636874752/

Streamyard link: https://streamyard.com/s3uha9hxmd3t

Scaling Up a business is hard work, but it can be rewarding for both leaders and front-line employees if there is a culture of accountability, a winning strategy, rhythmic execution, and adequate cash flow. Herb Cogliano leads his advisory practice leveraging the Scaling Up Performance Platform, described in Verne Harnish's award-winning book, Mastering the Rockefeller Habits-Scaling Up.

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Many of us didn’t initially set out to become agency owners when we first started working in the business we’re in now. It sort of happened accidentally, and we put our agency together on an as-needed basis as the clients kept coming in and our services and offerings evolved.

As accidental agency owners, we’re left with a lot of room for error as we try to scale our agencies to fit our core values while also turning a profit. That’s where Herb Cogliano’s expertise comes in.

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One thing that all great business methodologies have in common is that they are based on proven results.

Herb Cogliano, Scaling Up Certified Coach, drills down on the most important assets of the proven Scaling Up methodology and how businesses around the world use it to create long-term success. He explains the most common challenges he’s seen in his 35 years of experience, from understanding the key levers that impact business profitability to why you might be hiring candidates based on the wrong checklist.

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Herb Cogliano's family had a very successful recruitment company. The business grew to a point, but then became stuck. Frustrated with the lack of further growth, Herb embarked on a journey to unlock the keys to business growth.

Finding a book called Scaling Up, Herb put into practice what he learnt taking their company North American wide featuring in the Inc 5,000 fasting growing companies.

Having achieved so much with Sullivan and Cogliano Designers, Herb now spends his time coaching other business owners to replicate his growth success!

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What's stopping you from achieving $1 million in revenue this year for you or your brand? What about $10 million? $15 million?

That question for you may have a million different answers, simply one answer or maybe it is unknown. Nonetheless, no matter where you fall on that spectrum...there are resources available that can make sure all those goals are achieved and then some!

Herb truly takes pride in growth, which can be such an umbrella term but that is the beauty of it all. There are so many opportunities within business to grow and scale to new heights.

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Herb Cogliano, former CEO of Sullivan and Cogliano, Certified Scaling Up Coach, and founder of Aspire Growth Advisors talks about helping his clients grow their businesses.

He leads his advisory practice leveraging the Scaling Up Performance Platform (Verne Harnish's award-winning book, Mastering the Rockefeller Habits - Scaling Up). As an International Business Coach and experienced CEO Scaling Up Practitioner, Herb has learned firsthand what it takes to overcome many business challenges.

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Our guest for today is Herb Cogliano who is the CEO of Aspire Growth Advisors and a Certified Scaling Up Strategic Planning Facilitator. You will learn about the passion of working with leaders of growth companies to achieve more freedom by helping them create industry-leading strategies, a culture of accountability, flawless execution along with a healthy cash flow within organizations.

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Bill interviews Herb Cogliano, Scaling Up Coach and Katelynn Minott, CEO of Bright!Tax. Discover systems that will help support rapid scaling in your business.

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Bill and guests, Daniel Marcos and Herb Cogliano share their thoughts and experiences that will help scale and grow your business no matter what the economy, no matter what industry, or what part of the world you are in. It's a great discussion.

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